11.3 billion KRW / month (50,000 OG stores)

23

Self-funded operations

Preparing for external funding

App development and beta testing

Preparing for app launch

LBS (Location-Based Services)

Partnership with KFA (Korea Franchise Association)

Collaboration with CollaboAD (Korea’s largest beverage platform)

Brand Business Agreement

KICC / POS Association Business Agreement

32.4 billion KRW / month (100,000 OG stores)

42

Securing investments

Patent and copyright registrations

Partnership with Seoul Metropolitan Government

Collaboration with Small Business Support Taskforce

Production of merchandise

Content development

Q-order system

Building OG stores and user base

Adwords marketing

Meet-up events

75 billion KRW / month (250,000 OG stores)

90

Expanding domestic market share

Preparing for global expansion

System improvements and optimizations

Strengthening internal database security

Expanding overseas ICT infrastructure

Building OG store and user presence

Developing global marketing strategies

KIDC international collaboration projects

125 billion KRW / month (650,000 OG stores)

230

Expanding domestic and international sales teams

Establishing foreign subsidiaries

Evaluating overseas ICT technologies

Developing country-specific processes

Setting up and activating local branches

Applying domestic viral marketing data to international markets