JB Group is making waves with its innovative and comprehensive mileage and points system, allowing users to earn and redeem rewards seamlessly at all affiliated partner stores through an integrated program.  

Through the “JB Mileage” and “JB Points” systems, users gain access to benefits such as integrated mileage and the popular “JB Box”, a reward filled with surprises.  

Kim Do-hyun, CEO of JB Group, explained the need for innovation in the mileage and rewards space:  

 “Despite decades of mileage and points programs being widely available, many fail to deliver tangible benefits to both consumers and businesses. The current landscape often restricts reward accumulation and usage, limiting flexibility. To address this, our system focuses on creating meaningful benefits for users, rather than just maximizing corporate profit through restrictive reward structures.”  

The launch of JB Group’s Korea-first integrated mileage initiative has sparked significant interest in the industry, with many viewing it as a potential game-changer in the loyalty and rewards sector.