JB Group offers consumers the opportunity to earn 2% JB Mileage and 1% JB Points for every purchase made at partner stores. JB Mileage is accumulated based on the purchase amount and tracked through JB Group’s proprietary platform servers. The mileage is accessible via mobile devices and automatically converts to JB Pay for every 5,000 miles earned. JB Pay can be used like cash at any affiliated store, allowing consumers to enjoy unique rewards and experiences.

JB Points accumulate to 10,000 points, at which point users can receive a JB Box delivered to their designated address. These boxes contain a variety of items, ranging from small daily necessities to premium goods, including branded shoes, clothing, and luxury accessories.

Kim Do-hyun, CEO of JB Group, emphasized the importance of adapting to rapidly changing consumption trends, especially those driven by the younger “MZ Generation”. He stated: “In today’s era, businesses can only survive if they cater to the fast-evolving preferences of the younger customer base, commonly referred to as the MZ Generation. However, it’s common for small business owners to struggle with declining sales due to their limited ability to keep up with trends and create customer engagement content. To help small business owners overcome these challenges, we developed the JB integrated mileage platform. It’s designed to be a lifeline for business owners facing difficulties. Additionally, our postpaid advertising system removes entry barriers, allowing easy platform access without upfront costs. This innovation will create significant disruption in the advertising market and pave the way for long-term success.” Kim expressed strong confidence in the platform’s potential to revolutionize the market and support sustainable growth for small businesses.